The PIP Award for Customer Focus recognizes initiatives that breakthrough accepted notions of customer service by understanding the needs of the customer, exceeding expectations and building closer and lasting relationships.

Such award-winning customer service creates greater customer satisfaction or a broader customer base, and ultimately translates into commercial success.

The PIP Award for Marketing Excellence celebrates effective marketing strategies or initiatives that produce clear commercial results.

Entries could include advertising and promotion activities, brand campaigns, market planning and research, community projects, as well as innovative products and services offered or fresh approaches to established offerings.

The PIP Award for a Successful New Initiative recognizes the achievements of recent developments of all sizes from across the Group. Entrants could be a new strategy, a new venture or business, large or small, that has achieved commercial success.

Financial success is one measure of an initiative’s success, however, other measures such as growth in market share will be considered.

The PIP Award for Innovation and Creativity will go to a team that demonstrates how an innovation or creative approach led to a breakthrough for their business and delivered sustainable business performance. The Innovation and Creativity category is for teams that take a fresh look at challenges, solving problems with innovative and creative solutions.

Entrants in this category may have used technology in new ways, taken an unconventional approach to business development, found new ways of working together or challenged accepted wisdom to achieve commercial success.

The Business Outperformance category is for projects or initiatives that have achieved sustained business success over the last three years. This award recognizes the persistence and dedication required to consistently outperform the competition.

The PIP Award for Business Outperformance goes to the team that demonstrates how they were able to increase market share, grow in profits or add economic value to the business year-on-year for three years.